Di WhatsApp marketing, kualitas adalah kunci untuk meningkatkan strategi pengiriman pesan Anda. Setiap akun bisnis dimulai dengan jumlah pesan terbatas yang dapat dikirim, dan mereka harus mendapatkan hak untuk mengirim lebih banyak. Bagaimana caranya? Dengan membuat pelanggan secara konsisten membuka dan berinteraksi dengan pesan mereka.

What this means for your business is that quality is not just a priority, but a necessity. You can’t scale WhatsApp marketing without sending great messages. On the flip side, you’re doomed to fail on the platform if you just blast out thoughtless spam. 

Berikut ini adalah cara Anda dapat memantau kualitas WhatsApp marketing campaigns Anda:

1. Earn and maintain customer trust 

Winning a customer's trust isn't a one-and-done deal; it's a continuous commitment. On WhatsApp, you solidify your customers’ trust in your brand through timely, personalized communication. Each message you send is an extension of your brand's promise, and inconsistency or irrelevance can jeopardize the rapport you've painstakingly built. 

A recent Survei tenaga penjualan found that 65% of customers say they are more loyal to companies that offer a personalized experience. By forgoing generic outreach for personalized interactions that resonate with the recipient's preferences, needs, or past behaviors, you don't just make a sale—you create a brand advocate. 

Intinya? Jadikan personalisasi sebagai landasan komunikasi Anda, dan Anda akan mendapatkan loyalitas pelanggan yang abadi.

2. Memprioritaskan keamanan data

Pelanggan tahu bahwa data mereka sangat berharga. Jika mereka mempercayakan informasi pribadi mereka kepada Anda, Anda harus menanganinya dengan hati-hati. Hal ini terutama berlaku di WhatsApp, sebuah platform dengan enkripsi end-to-end yang menekankan perlindungan data untuk bisnis dan konsumen.

As a brand, that means your customer’s trust comes with heavy responsibility. You need to diligently collect and manage customer opt-ins, making sure you only contact customers who explicitly agree to receive communications from you. 

Ini lebih dari sekadar kesopanan biasa; ini adalah kebijakan kepatuhan WhatsApp yang ketat. Jika pelanggan tidak ikut serta, Meta dapat mendenda merek Anda dan mengurangi poin dari skor kualitas Anda, yang dapat membatasi jangkauan pesan Anda.

The good news is, Bird helps handle customer opt-ins for you so your brand is shielded from compliance issues. By gaining this approval on behalf of your customers, we protect your brand score from getting flagged by WhatsApp. 

3. Memahami peringkat kualitas

WhatsApp sangat menghargai pendapat para penggunanya; mereka mengandalkan umpan balik pengguna untuk menilai kualitas pesan Anda karena mereka tidak dapat melihat obrolan terenkripsi. Jika Anda mendapatkan terlalu banyak laporan pemblokiran atau spam, skor kualitas Anda akan menurun, terutama jika laporan-laporan ini masih baru.

There are three quality ratings: 

• Tinggi (hijau)

• Sedang (kuning)

• Low (red) 

  
  

If your brand account reaches a low rating, your phone number status will change to Flagged, and WhatsApp will limit the number of users you can message each day. 

Tujuan Anda adalah meminimalkan jumlah bendera yang diterima akun merek Anda sehingga Anda tidak pernah mencapai peringkat Rendah. Ingin tahu bagaimana peringkat Anda? Kunjungi Bird, atau akun Meta Business Suite Anda untuk mengetahui peringkat kualitas Anda saat ini.

It’s not just nice to keep your WhatsApp audience happy; it’s essential for your brand’s existence on the platform. 

4. Selidiki bendera kualitas untuk menghindari pembatasan tarif

Understanding quality flags is one thing, but investigating them is another. When your business account receives quality flags, it sends a sign to WhatsApp that your account isn’t sending high-quality messages in line with its guidelines. And you want to avoid being flagged at all costs. 

Flags lead to your quality score plummeting which leads to rate limiting. This means WhatsApp caps how many messages you can send each day. 

“Every brand is given a starter account through which they can send a base, limited amount of messages from a marketing perspective,” says Anish Chadda, Wakil Presiden Produk di Bird. “What WhatsApp will do is it’ll actually monitor the quality of that brand’s messages. If they see you get a high number of people marking it as spam or blocking the brand, WhatsApp may deactivate your account or keep you at 100 messages a day.”

Anda akan kehilangan tanggapan yang tepat waktu atau kesempatan untuk menjangkau pelanggan potensial. Jika Anda menerima tanda kualitas, jangan ragu untuk menyelidikinya: Reputasi WhatsApp Anda (dan keuntungan pemasaran) mungkin bergantung padanya.

5. Keep user sentiment high 

Pikirkan sentimen pengguna sebagai suhu perasaan audiens Anda. Terlalu dingin? Mereka tidak terlibat. Terlalu panas? Mereka mungkin akan kewalahan. Tepat? Anda sudah mendapatkan perhatian mereka dengan cara terbaik. Mari kita memecah pengaturan termostat:

1. Frekuensi Pesan: Send too many messages, and you're that annoying brand in a customer’s inbox they want to block. Too few, and you're forgotten. Find the sweet spot that keeps users engaged, but not overwhelmed.

2. Relevansi: Ever gotten a message and thought, "Why did they send me this?" That's a misfire in relevance. Tailor your messages to align with user interests and needs, so that customers never think, “This message isn’t for me.”

3. Reputasi Bisnis: This is the weight your brand carries in the market. A strong reputation can make users more forgiving of a misstep, while a shaky one means you'll be on thin ice. Continuously build and maintain a solid reputation to keep user sentiment tipped in your favor.

   
   

6. Curi daftar periksa kualitas ini

You don’t have to sit around and wait for quality flags to come in. You can (and should) proactively do what you can to maintain a High rating. Here’s a step-by-step checklist to doing that: 

• Tinjau Riwayat Kualitas 30 Hari: Check your quality history for the past 30 days, regularly. This is like your business's credit score for quality of customer interactions. Keep it healthy!

• Memeriksa Kinerja Templat: Regularly audit your message templates to make sure they’re performing well. Are some templates seeing higher engagement rates? You’re doing something right. Low rates? Time for a strategy pivot. 

• Memantau Laporan dan Blokir Pengguna: Keep an eagle eye on any increases in user blocks or reports. These are red flags that your messages might be missing the mark.

• Menyimpan Catatan Keikutsertaan: Ensure you have explicit documentation of customer opt-ins. It's strict WhatsApp policy to only message customers who have opted in, and you want to be able to prove you have their consent. Plus, it’s the right way to treat you customers.

• Membuat Opt-Out Dapat Diakses: Make opting out as easy as opting in. If someone wants to leave, hold the door open for them with no hard feelings.

• Membuat Lingkaran Umpan Balik: Encourage and monitor customer feedback if possible. WhatsApp can be a powerful two-way communication channel and a way to tap into user sentiment straight from the source. Your customers should serve as your marketing GPS. Without them, you're just driving in the dark.