Le line between transactional and commercial emails sometimes can be ambiguous, but both laws and industry best practices for deliverability require that some aspects, like opt-in and unsubscribe, be treated in very specific ways depending upon the message type. That’s why the team at SparkPost has created this infographic to help you understand the difference between transactional vs commercial email. It’s the email difference!

• Courriels transactionnels are sent in response to a user’s interaction with a website or an app and are defined in strictly functional terms. Examples include password resets, shipping notifications, receipts, legal notices, and so on.

• Courriels commerciaux are sent to a list of recipients who have opted-in for promotional content from your brand. Examples include sales offers, newsletters, new product updates, email designed to increase user engagement, and onboarding, etc.

Que vous envoyiez un courriel transactionnel ou commercial, assurez-vous que votre message arrive à destination, qu'il est lu et qu'il fait bonne impression. En suivant quelques bonnes pratiques simples, vous vous assurez que vos courriels atteignent leur cible et qu'ils ne se retrouvent pas dans le dossier des pourriels.