Our comprehensive guide explores the essential audits that every email marketer should regularly perform to maintain healthy and optimized email programs.

In this article, we’ll explore organic list building, paid list building, and most importantly—ways to maximize your opt-in rate. 

Avoid deliverability issues caused by spam traps with our comprehensive guide, which covers the different types and sources of traps and provides recommendations for resolving them.

Learn how to measure and benchmark email activity with our ultimate guide, covering a wide variety of email metrics and their significance in mapping the customer journey.

Shrinking budgets, difficulty tracking customers due to evolving privacy regulations, and ever-rising consumer expectations. These are some of the macro trends we expect will affect Marketing in 2023.

To help you plan your marketing efforts in context and navigate the current economic environment, we’ve laid out the consumer and marketing macro trends for 2023. Making sure that your brand can navigate the new terrain — and reach all its targets.

12 real-life examples of how brands use WhatsApp to increase engagement, conversion and leads across the customer journey

In busy holidays, 9 top tips help your email reach every customers inbox.