Lorsque j'ai rejoint MessageBird en décembre 2021, je n'avais pas conscience de l'étendue des produits utilisés par nos clients. Comme vous le savez peut-être, l'offre de produits de Bird a subi de nombreux changements au cours des dernières années. Au fur et à mesure que j'apprenais à connaître chaque produit, j'essayais de les assembler dans mon esprit. Comment et pourquoi un client combinerait-il les produits de Bird? Que se passe-t-il si un client souhaite utiliser l'une de nos solutions mais pas les autres ?

Lorsque j'ai commencé à me familiariser avec l'espace de messagerie électronique, j'ai réfléchi au déroulement d'une campagne d'e-mailing typique et j'ai élaboré le tableau ci-dessous :

En utilisant ce tableau visuel, nous pouvons commencer à décomposer chacun des processus et voir comment ils s'articulent en utilisant les offres de Bird.

Starting from the customer perspective, a consumer signs up to receive updates from a brand. To determine that the email is a legitimate email address, an organization can use both double opt-in and Bird Validation du destinataire.

Outil de validation des bénéficiaires

Bird Validation du bénéficiaire allows for real-time checking to validate whether an email address is valid, risky, undeliverable, neutral, or simply misspelled as a typo. This can be done via an API during the sign-up process, or as a batch check via an excel file. Additional attributes are provided for each email address, checking for disposable domains, role-based email addresses, and free domains. Once a consumer has signed up for a mailing list and their email address is determined to be valid, their email would then be placed in a database.

Un utilisateur s'est donc inscrit à la lettre d'information, mais qui crée cette lettre d'information et comment le fait-il ?

Création et gestion de contenu

Email Design System Studio (previously Taxi pour le courrier électronique) enables content creation and marketing teams to streamline the creation process, reducing campaign production time. Not only can you easily create and manage content, but also, the core of Taxi allows for endless customizability and permission management. For example, if a designer should only use a specific color scheme and fonts for a creative, these can be permissioned so that only these specific colors/fonts can be used.

This allows for proactive brand management, reducing the need to validate before every send. Email Design Studio also allows for streamlined communication and approval within the app itself. Once done with the creative, this can be exported into either a directeur de campagne or an ESP. We have many connectors and the ability to dynamically set tags based on where and how you are exporting this content. This brings us to our next product Bird Envoi dans le nuage.

Envoi de

Bird Envoi dans le nuage is the world’s leading email sending and intelligent analytics platform. With des API flexibles and real-time actionable analytics, Bird provides robust scalability and expert support to drive optimized customer engagement and growth for today’s apps and services. With Bird Signaux and Délivrabilité Analytics, MessageBird offers over 50+ metrics to stay on top of both delivery and deliverability.

Within Bird is also the ability to monitor pixel and click-tracking data. With the Bird Deliverability Analytics add-on, deliverability based on consumers’ experience and licensed mailbox provider placement data is brought directly into Bird Reporting. To dive even deeper into deliverability we move over to our next Bird product, Inbox Traceur.

Deliverability

Inbox Traceur is the only analytics product that reports deliverability based on actual consumers’ experience in addition to licensed mailbox provider placement data, intelligent seeds, and traditional seeds. With over 100 internal checks covering 30 key areas of sending programs, your organization can ensure maximum inbox placement of emails.

Organizations can also track their competition’s emails with another of Bird’s products, Competitive Tracker.

Compétition

Competitive Tracker is an email marketing intelligence tool that actively tracks millions of domains across 200,000 brands in 100+ industries. This allows organizations to benchmark performance, gain insight into competitors’ emails, plan for seasonality changes, and identify areas of improvement by comparing email performance against rival brands.

Tout est réuni : Bird's Products Combined

Enfin, quel serait l'exemple d'une personne qui utiliserait toutes nos offres ?

First, a piece of content would be created in Taxi and then exported to Bird Nuage as a template. Then, the Bird API can be used to send the created template as a transmission to users. If needed, a solution de campagne pour les tiers can be used prior to sending through Bird. Once this is sent, Bird Signals can be used to look au analytics for this email. If we want to go deeper into deliverability for this email, we can then use Inbox Traceur to see what happened to this email after it hit the user’s inbox. And finally, if we wanted to see how this email compared à la competition, Competitive Tracker would be used to benchmark this campaign against similar brands.

Nous sommes heureux de discuter de la manière dont l'une ou l'autre de ces plates-formes peut contribuer à transformer votre entreprise. Si vous souhaitez obtenir plus d'informations sur les produits de Birdcombinés ou utilisés séparément, n'hésitez pas à nous contacter.

~Zach Samuels, Bird Ingénieur en chef des solutions