当我在2021年12月加入MessageBird时，我并没有意识到我们的客户使用的产品范围之广。您可能知道，在过去几年中，Bird 的产品经历了许多变化。当我了解每种产品时，我一直试图在脑海中把它们拼凑起来。客户如何以及为什么要将Bird的产品组合在一起？如果客户只想使用我们的一种解决方案，而不想使用其他解决方案，该怎么办？

当我开始更多地了解电子邮件和信息领域时，我想到了典型的电子邮件营销活动流程，并绘制了下图：

利用这个可视化图表，我们可以开始分解每个流程，并了解它们是如何通过Bird的产品结合在一起的。

Starting from the customer perspective, a consumer signs up to receive updates from a brand. To determine that the email is a legitimate email address, an organization can use both double opt-in and Bird 收件人验证.

受援方验证工具

Bird 收件人验证 allows for real-time checking to validate whether an email address is valid, risky, undeliverable, neutral, or simply misspelled as a typo. This can be done via an API during the sign-up process, or as a batch check via an excel file. Additional attributes are provided for each email address, checking for disposable domains, role-based email addresses, and free domains. Once a consumer has signed up for a mailing list and their email address is determined to be valid, their email would then be placed in a database.

现在有用户注册了时事通讯，但谁会创建时事通讯，他们又是如何创建的？

内容创建和管理

电子邮件设计系统工作室 (previously 电子邮件的出租车) enables content creation and marketing teams to streamline the creation process, reducing campaign production time. Not only can you easily create and manage content, but also, the core of 出租车 allows for endless customizability and permission management. For example, if a designer should only use a specific color scheme and fonts for a creative, these can be permissioned so that only these specific colors/fonts can be used.

This allows for proactive brand management, reducing the need to validate before every send. Email Design Studio also allows for streamlined communication and approval within the app itself. Once done with the creative, this can be exported into either a 竞选经理 or an ESP. We have many connectors and the ability to dynamically set tags based on where and how you are exporting this content. This brings us to our next product Bird 云发送.

发送

Bird 云发送 is the world’s leading email sending and intelligent analytics platform. With 灵活的应用程序接口 and real-time actionable analytics, Bird provides robust scalability and expert support to drive optimized customer engagement and growth for today’s apps and services. With Bird 信号 and 交付能力 Analytics, MessageBird offers over 50+ metrics to stay on top of both delivery and deliverability.

Within Bird is also the ability to monitor pixel and click-tracking data. With the Bird Deliverability Analytics add-on, deliverability based on consumers’ experience and licensed mailbox provider placement data is brought directly into Bird Reporting. To dive even deeper into deliverability we move over to our next Bird product, Inbox 跟踪器.

Deliverability

Inbox 跟踪器 is the only analytics product that reports deliverability based on actual consumers’ experience in addition to licensed mailbox provider placement data, intelligent seeds, and traditional seeds. With over 100 internal checks covering 30 key areas of sending programs, your organization can ensure maximum inbox placement of emails.

Organizations can also track their competition’s emails with another of Bird’s products, Competitive Tracker.

竞赛

Competitive Tracker is an email marketing intelligence tool that actively tracks millions of domains across 200,000 brands in 100+ industries. This allows organizations to benchmark performance, gain insight into competitors’ emails, plan for seasonality changes, and identify areas of improvement by comparing email performance against rival brands.

组合：Bird产品组合

最后，使用我们所有产品的人的例子会是怎样的呢？

First, a piece of content would be created in Taxi and then exported to Bird 云 as a template. Then, the Bird 应用程序接口 can be used to send the created template as a transmission to users. If needed, a 第三方活动解决方案 can be used prior to sending through Bird. Once this is sent, Bird Signals can be used to look 在 analytics for this email. If we want to go deeper into deliverability for this email, we can then use Inbox 跟踪器 to see what happened to this email after it hit the user’s inbox. And finally, if we wanted to see how this email compared 到 competition, Competitive Tracker would be used to benchmark this campaign against similar brands.

我们很乐意与您探讨这些平台如何帮助您实现业务转型。如果您想了解有关Bird产品组合或单独使用的更多信息，请联系我们。

~Zach Samuels，Bird 高级解决方案工程师