MessageBird is now Bird. 

但改变的不仅仅是我们的名字，我们的定价也在改变，我们将推出一系列新产品，以更低的价格为您提供更多价值。

We don’t believe in profiting off consumers. 

遗憾的是，这并非市场标准。而那些定价模式不透明的公司则会人为地抬高标价，将成本转嫁给你并从中获利。

我们认为这不公平。所以我们要澄清事实。

我们一直在基础设施和效率方面投入巨资，以尽可能低的成本为您传递信息。随着今天产品的推出，我们将更进一步。

我们的新信息 API 使我们能够以 90% 的折扣收取短信费用。无加价，无隐藏费用。

这意味着，如果您使用 Twilio 等公司的短信服务花费 10 万美元，那么使用Bird 只需花费 1 万美元。

但这还不是全部

向Bird CRM 问好

Bird 客户关系管理标志着我们在营销、销售和支付领域的新篇章。🚀

我们也在降低成本。如果您目前在 Klaviyo 或 Attentive 等公司的电子邮件上花费了 10 万，那么使用Bird ，您将在电子邮件上节省 40%，在短信上节省 90%。

告诉我为什么？

In 2011 Bob, Rene, Ihab, Adriaan and I founded MessageBird as a deep tech telecoms company, abstracting away the complexity of legacy carrier infrastructure to simple API’s our customers could use to send messages. 

Few people realise how far we went, re-building SS7 from scratch, getting our own Mobile Network Codes and even getting satellite connections for SCCP signalling.  While initially as a wholesaler (fun fact Twilio went international on our carrier network) expanding quickly to developers and businesses. 

We were lucky. Every app in the world was verifying users through SMS codes and we happened to have built the strongest and largest international network for Faster and Cheaper deliverability. One could call it an unfair advantage. 

2016 年，在自力更生 5 年之后，我们加入了 Y-Combinator，YC 作为第一位外部投资者加入了我们的资本市场。直到今天，那次经历仍是我人生中影响最大的几个月。在那之后，一切都变了。我带着一个用于短信、语音和聊天信息的应用程序接口加入了公司，离开时我觉得有必要改变世界。这也是 Twilio 第一次试图收购我们，我永远不会忘记当时的报价是 2 亿美元。Twilio 当时价值 22 亿美元。

I'm sharing this because it illustrates the crazy 13 years we’ve had since. Denying multiple acquisition offers from $200m to $2B, and the relentless tenacity the team continued to have in pursuit of realising our singular vision: the ability to talk to a business the way you talk to your friends. 

It made so much sense to us, people are on channels (whatsapp, text, voice) and they don’t want to be on-hold. They want instant access to a business, whether it’s to buy a product or get help. 

So here we are. 

Today, we are declaring death 到 aggregation business on top of global carrier networks by democratising access and taking our margins to zero. 

Or, as Jeff Bezos famously said in 1999: “Your margins are my opportunity”. 

It is no longer about the abstraction layer of API’s. AI changed the game and flipped everything - the next 10 years will be all about infrastructure + application - or how we like to look at it : what you can do with the channel versus merely access 到 channel. 

ǞǞǞ Big White Lie 

ǞǞǞ big white lie of the entire CPaaS API’s is that it’s not about the developer at all. I don’t know a single customer who would not rather have something just work out of the box versus having to invest endless engineering time to build. It is extremely inconvenient to have to build and maintain use cases on top of channels and most importantly impossible to ever get to the infamous customer 360. 

Why Bird CRM? 

All communications between businesses happens over channels - whether it be calling, texting, WhatsApp or iMessage - and all these interactions create a customer contact. From there, every business uses endless tooling to manage the customer relationship, whether it be to encourage them to buy more or simply to support them. 

But what if all this can be done from one tool? 

如果在销售或服务客户时，渠道并不重要呢？如果支付数据与其他客户数据完全整合在一起呢？如果您只需登录一个工具就能使用，那又会怎样？

Today, marks Day 1, our first iteration of BirdCRM and while we still have lots to do - we hope you will enjoy some of the magic and help us realise our dream: 

Making Talking to a business as easy as talking to your friends. 

Best from Amsterdam, 

罗伯特