Ketika saya bergabung dengan MessageBird pada bulan Desember 2021, saya tidak menyadari luasnya penawaran produk yang digunakan pelanggan kami. Seperti yang mungkin Anda ketahui, penawaran produk Bird telah mengalami banyak perubahan selama beberapa tahun terakhir. Ketika saya mempelajari setiap produk, saya terus mencoba menggabungkannya dalam pikiran saya. Bagaimana dan mengapa seorang klien menggabungkan produk Birdbersama-sama? Bagaimana jika klien ingin menggunakan salah satu solusi kami tetapi tidak menggunakan yang lain?

Ketika saya mulai mempelajari lebih lanjut tentang email dan ruang perpesanan, saya berpikir tentang bagaimana alur kampanye email pada umumnya dan menyusun bagan di bawah ini:

Dengan menggunakan bagan visual ini, kita dapat mulai menguraikan setiap proses dan melihat bagaimana semuanya bersatu dengan memanfaatkan penawaran Bird.

Starting from the customer perspective, a consumer signs up to receive updates from a brand. To determine that the email is a legitimate email address, an organization can use both double opt-in and Bird Validasi Penerima.

Alat Validasi Penerima

Bird Validasi Penerima allows for real-time checking to validate whether an email address is valid, risky, undeliverable, neutral, or simply misspelled as a typo. This can be done via an API during the sign-up process, or as a batch check via an excel file. Additional attributes are provided for each email address, checking for disposable domains, role-based email addresses, and free domains. Once a consumer has signed up for a mailing list and their email address is determined to be valid, their email would then be placed in a database.

Jadi sekarang pengguna mendaftar untuk mendapatkan buletin, tetapi siapa yang membuatnya dan bagaimana mereka melakukannya?

Pembuatan dan Pengelolaan Konten

Studio Sistem Desain Email (previously Taksi untuk Email) enables content creation and marketing teams to streamline the creation process, reducing campaign production time. Not only can you easily create and manage content, but also, the core of Taksi allows for endless customizability and permission management. For example, if a designer should only use a specific color scheme and fonts for a creative, these can be permissioned so that only these specific colors/fonts can be used.

This allows for proactive brand management, reducing the need to validate before every send. Email Design Studio also allows for streamlined communication and approval within the app itself. Once done with the creative, this can be exported into either a manajer kampanye or an ESP. We have many connectors and the ability to dynamically set tags based on where and how you are exporting this content. This brings us to our next product Bird Pengiriman Cloud.

Mengirim

Bird Pengiriman Cloud is the world’s leading email sending and intelligent analytics platform. With API yang fleksibel and real-time actionable analytics, Bird provides robust scalability and expert support to drive optimized customer engagement and growth for today’s apps and services. With Bird Sinyal and Kemampuan pengiriman Analytics, MessageBird offers over 50+ metrics to stay on top of both delivery and deliverability.

Within Bird is also the ability to monitor pixel and click-tracking data. With the Bird Deliverability Analytics add-on, deliverability based on consumers’ experience and licensed mailbox provider placement data is brought directly into Bird Reporting. To dive even deeper into deliverability we move over to our next Bird product, Inbox Pelacak.

Deliverability

Inbox Pelacak is the only analytics product that reports deliverability based on actual consumers’ experience in addition to licensed mailbox provider placement data, intelligent seeds, and traditional seeds. With over 100 internal checks covering 30 key areas of sending programs, your organization can ensure maximum inbox placement of emails.

Organizations can also track their competition’s emails with another of Bird’s products, Competitive Tracker.

Persaingan

Competitive Tracker is an email marketing intelligence tool that actively tracks millions of domains across 200,000 brands in 100+ industries. This allows organizations to benchmark performance, gain insight into competitors’ emails, plan for seasonality changes, and identify areas of improvement by comparing email performance against rival brands.

Menyatukan Semuanya: Gabungan Produk Bird

Terakhir, seperti apa contoh seseorang yang menggunakan semua penawaran kami?

First, a piece of content would be created in Taxi and then exported to Bird Awan as a template. Then, the Bird API can be used to send the created template as a transmission to users. If needed, a solusi kampanye pihak ketiga can be used prior to sending through Bird. Once this is sent, Bird Signals can be used to look di analytics for this email. If we want to go deeper into deliverability for this email, we can then use Inbox Pelacak to see what happened to this email after it hit the user’s inbox. And finally, if we wanted to see how this email compared ke competition, Competitive Tracker would be used to benchmark this campaign against similar brands.

Kami dengan senang hati akan mendiskusikan bagaimana salah satu dari platform ini dapat membantu mentransformasi bisnis Anda. Jika Anda ingin informasi lebih lanjut tentang produk Birdyang digabungkan - atau digunakan secara terpisah - silakan hubungi kami.

~Zach Samuels, Bird Insinyur Solusi Senior