Cuando me incorporé a MessageBird en diciembre de 2021, no era consciente de la amplitud de la oferta de productos que utilizan nuestros clientes. Como ya sabrán, la oferta de productos de Bird ha experimentado muchos cambios en los últimos años. A medida que iba conociendo cada producto, intentaba recomponerlos mentalmente. ¿Cómo y por qué combinaría un cliente los productos de Bird? ¿Y si un cliente quiere utilizar una de nuestras soluciones pero no las demás?

Cuando empecé a aprender más sobre el correo electrónico y la mensajería, pensé en cómo sería el flujo típico de una campaña de correo electrónico y elaboré el siguiente gráfico:

Utilizando este gráfico visual, podemos empezar a desglosar cada uno de los procesos y ver cómo se combinan todos utilizando las ofertas de Bird.

Starting from the customer perspective, a consumer signs up to receive updates from a brand. To determine that the email is a legitimate email address, an organization can use both double opt-in and Bird Validación de destinatarios.

Herramienta de validación de destinatarios

Bird Validación de destinatarios allows for real-time checking to validate whether an email address is valid, risky, undeliverable, neutral, or simply misspelled as a typo. This can be done via an API during the sign-up process, or as a batch check via an excel file. Additional attributes are provided for each email address, checking for disposable domains, role-based email addresses, and free domains. Once a consumer has signed up for a mailing list and their email address is determined to be valid, their email would then be placed in a database.

Un usuario se ha suscrito al boletín, pero ¿quién lo crea y cómo lo hace?

Creación y gestión de contenidos

Email Design System Studio (previously Taxi por correo electrónico) enables content creation and marketing teams to streamline the creation process, reducing campaign production time. Not only can you easily create and manage content, but also, the core of Taxi allows for endless customizability and permission management. For example, if a designer should only use a specific color scheme and fonts for a creative, these can be permissioned so that only these specific colors/fonts can be used.

This allows for proactive brand management, reducing the need to validate before every send. Email Design Studio also allows for streamlined communication and approval within the app itself. Once done with the creative, this can be exported into either a director de campaña or an ESP. We have many connectors and the ability to dynamically set tags based on where and how you are exporting this content. This brings us to our next product Bird Envío a la nube.

Envío de

Bird Envío a la nube is the world’s leading email sending and intelligent analytics platform. With APIs flexibles and real-time actionable analytics, Bird provides robust scalability and expert support to drive optimized customer engagement and growth for today’s apps and services. With Bird Señales and Entregabilidad Analytics, MessageBird offers over 50+ metrics to stay on top of both delivery and deliverability.

Within Bird is also the ability to monitor pixel and click-tracking data. With the Bird Deliverability Analytics add-on, deliverability based on consumers’ experience and licensed mailbox provider placement data is brought directly into Bird Reporting. To dive even deeper into deliverability we move over to our next Bird product, Inbox Tracker.

Deliverability

Inbox Tracker is the only analytics product that reports deliverability based on actual consumers’ experience in addition to licensed mailbox provider placement data, intelligent seeds, and traditional seeds. With over 100 internal checks covering 30 key areas of sending programs, your organization can ensure maximum inbox placement of emails.

Organizations can also track their competition’s emails with another of Bird’s products, Competitive Tracker.

Concurso

Competitive Tracker is an email marketing intelligence tool that actively tracks millions of domains across 200,000 brands in 100+ industries. This allows organizations to benchmark performance, gain insight into competitors’ emails, plan for seasonality changes, and identify areas of improvement by comparing email performance against rival brands.

Puesta en común: Bird's Products Combined

Por último, ¿cómo sería un ejemplo de alguien que utiliza todas nuestras ofertas?

First, a piece of content would be created in Taxi and then exported to Bird Nube as a template. Then, the Bird API can be used to send the created template as a transmission to users. If needed, a solución para campañas de terceros can be used prior to sending through Bird. Once this is sent, Bird Signals can be used to look en el analytics for this email. If we want to go deeper into deliverability for this email, we can then use Inbox Tracker to see what happened to this email after it hit the user’s inbox. And finally, if we wanted to see how this email compared a la competition, Competitive Tracker would be used to benchmark this campaign against similar brands.

Estaremos encantados de analizar cómo cualquiera de estas plataformas puede ayudarle a transformar su negocio. Si desea más información sobre los productos de Birdcombinados o utilizados por separado, póngase en contacto con nosotros.

~Zach Samuels, Bird Ingeniero Superior de Soluciones