Toen ik in december 2021 bij MessageBird kwam, realiseerde ik me niet hoe uitgebreid het productaanbod was dat onze klanten gebruiken. Zoals je misschien weet, heeft Bird de afgelopen jaren veel veranderingen ondergaan. Terwijl ik elk product leerde kennen, probeerde ik ze in mijn hoofd steeds weer samen te voegen. Hoe en waarom zou een klant Birdproducten met elkaar combineren? Wat als een klant een van onze oplossingen wil gebruiken, maar niet de andere?

Toen ik me meer begon te verdiepen in e-mail en berichten, dacht ik na over hoe een typische e-mailcampagne eruit zou kunnen zien en stelde ik de onderstaande grafiek samen:

Met behulp van deze visuele grafiek kunnen we beginnen met het uitsplitsen van elk van de processen en zien hoe ze allemaal samenkomen door gebruik te maken van Bird's aanbod.

Starting from the customer perspective, a consumer signs up to receive updates from a brand. To determine that the email is a legitimate email address, an organization can use both double opt-in and Bird Ontvangersvalidatie.

Hulpmiddel voor ontvangstvalidatie

Bird Ontvanger validatie allows for real-time checking to validate whether an email address is valid, risky, undeliverable, neutral, or simply misspelled as a typo. This can be done via an API during the sign-up process, or as a batch check via an excel file. Additional attributes are provided for each email address, checking for disposable domains, role-based email addresses, and free domains. Once a consumer has signed up for a mailing list and their email address is determined to be valid, their email would then be placed in a database.

Dus nu heeft een gebruiker zich aangemeld voor de nieuwsbrief, maar wie maakt die aan en hoe doen ze dat?

Inhoud maken en beheren

Email Design System Studio (previously Taxi voor e-mail) enables content creation and marketing teams to streamline the creation process, reducing campaign production time. Not only can you easily create and manage content, but also, the core of Taxi allows for endless customizability and permission management. For example, if a designer should only use a specific color scheme and fonts for a creative, these can be permissioned so that only these specific colors/fonts can be used.

This allows for proactive brand management, reducing the need to validate before every send. Email Design Studio also allows for streamlined communication and approval within the app itself. Once done with the creative, this can be exported into either a campagnemanager or an ESP. We have many connectors and the ability to dynamically set tags based on where and how you are exporting this content. This brings us to our next product Bird Cloud verzenden.

Verzenden

Bird Cloud verzenden is the world’s leading email sending and intelligent analytics platform. With flexibele API's and real-time actionable analytics, Bird provides robust scalability and expert support to drive optimized customer engagement and growth for today’s apps and services. With Bird Signalen and Leverbaarheid Analytics, MessageBird offers over 50+ metrics to stay on top of both delivery and deliverability.

Within Bird is also the ability to monitor pixel and click-tracking data. With the Bird Deliverability Analytics add-on, deliverability based on consumers’ experience and licensed mailbox provider placement data is brought directly into Bird Reporting. To dive even deeper into deliverability we move over to our next Bird product, Inbox Tracker.

Deliverability

Inbox Tracker is the only analytics product that reports deliverability based on actual consumers’ experience in addition to licensed mailbox provider placement data, intelligent seeds, and traditional seeds. With over 100 internal checks covering 30 key areas of sending programs, your organization can ensure maximum inbox placement of emails.

Organizations can also track their competition’s emails with another of Bird’s products, Competitive Tracker.

Concurrentie

Competitive Tracker is an email marketing intelligence tool that actively tracks millions of domains across 200,000 brands in 100+ industries. This allows organizations to benchmark performance, gain insight into competitors’ emails, plan for seasonality changes, and identify areas of improvement by comparing email performance against rival brands.

Alles bij elkaar: Bird's gecombineerde producten

Tot slot, hoe ziet een voorbeeld eruit voor iemand die al onze aanbiedingen gebruikt?

First, a piece of content would be created in Taxi and then exported to Bird Cloud as a template. Then, the Bird API can be used to send the created template as a transmission to users. If needed, a campagneoplossing voor derden can be used prior to sending through Bird. Once this is sent, Bird Signals can be used to look aan de analytics for this email. If we want to go deeper into deliverability for this email, we can then use Inbox Tracker to see what happened to this email after it hit the user’s inbox. And finally, if we wanted to see how this email compared naar de competition, Competitive Tracker would be used to benchmark this campaign against similar brands.

We bespreken graag hoe een van deze platforms uw bedrijf kan helpen transformeren. Als je meer informatie wilt over de producten van Birdin combinatie met elkaar - of afzonderlijk gebruikt - neem dan contact met ons op.

~Zach Samuels, Bird Senior Oplossingen Engineer